Jun

23

According to the motto of seeing is believing”has become already one year after the establishment of the Agency in April 2012 pilot ScreenTime as a specialist for smart TV and digital signage. So, the team around Managing Director Damian Rodgett for New York has realized also the first pan European smart-TV campaign. To do so, many programming jobs in the area were digital signage. Driver is the digitization of the point of interest and point in this segment point-of-sale, where 75 percent of all buying decisions. In addition, 30 percent of all Internetshopper go into bricks and mortar “-shops, before they order online.” This buyer behavior forces the famous retail companies and brands, to try out new advertising and communications”, so Rodgetts forecast for digital signage. The smart TV industry is still fragmented at present. Technology and business models are still very different and we tend many customers to a wait it out “-attitude.” Damian Rodgett: It is for advertisers and Publisher then really exciting if we know exactly who sits or stands before a screen. “And this will be possible in two to five years at the latest.” As screentime about pilot full service agency for the fast-growing advertising and marketing channels of digital signage, offering smart TV pilot screentime consulting, design, production and system development for digital display solutions. The subsidiary of the pilot agency group was founded in April 2012 by Damian Rodgett the longtime Creative Director and partner of pilot 1/0, and has focused on the development of content, advertising and technology for smart TVs and digital signage.