No one would say, seeing him, one of the most powerful men in the world. On the contrary. For his dress careless might confused with any of its thousands of employees. Another, at his age, would retire in Florida or playing with their grandchildren. And, yes, with far less money and far less deserving than himself. But this innocuous-looking man needs the adrenaline of risk. To do the unexpected.

To dare the impossible. So live installed in the conflict. So unions bent on Fleet Street in his day. So convinced, in their own, to international banks that harassed him. Does not cling to things, as people do less imaginative. Dispenses with companies and partners with an ease that others wish they could quit. So, sometimes difficult to know who the right person to talk to him. He went briefly to do business in Spain.

When he saw that was not interested did not lose a second. Instead of continuing with them, preferred to submit to the King of Spain. And course, he succeeded. When sitting at a desk with him, we should not fool ourselves. So innocent, at any time, you may inquire, "Tell me this figure does not understand it." Then one, instead of looking at him smugly, you have to do is get to shake. (Article first published in the newspaper Noticias del Mundo, New York, on July 19, 1977. The profile was compiled after the book characters of all life, published by the Centro Francisco Tomas y Valiente/UNED.- Alzira , Valencia .- 2007 .- 108 pages .- EUR 9)



We began this article correcting the title because there Marketing without resources, and that creativity is the first marketing resource to be used and does not have any economic cost. Here are some points to consider when there is a budget and need to grow much less sell, think about marketing Keep a record of good ideas, discuss what products / services are more marketable, plan promotions for future use and in conjunction with Advertising consultant (you can ask if you have an idea, the better!) Focus on your market target only a specific audience: if you think your product / service is for anyone, consider whether a child under 10 years is the target ideal for your business. Probably not: the target of McDonnalds are the parents of the boy, who can buy their products. * Establish a niche and concentrate on it will greatly increase your chances of bringing his message to the right audience *. Develop Your Brand Create new services and products. Update them.

Protect were registered. Make sure your clients and "prospects" learn of these developments. Keep your unified image: use the same brand and color from your business cards to your website. Your customers should identify and differentiate * * of any other company, and its brand is one of the roads. Establish a budget much invested in advertising their products and services? Define how much you can invest is key to find alternatives and new options. There is a theoretical rule that says that 30% of the profits must be reinvested in development and advertising.

We believe that the minor is profitability, more should be invested in advertising to change the situation. * Do not promoted because there is little profit * is one of the most common mistakes that small businesses make before falling into a pit usually unrecoverable. Take the propaganda One of the best forms of advertising is to give a good service: it is real that a satisfied customer will recommend at least three new clients and * the key is quality in customer *. The There are many tricks old tricks "marketers" do not go out of style: A phone "easy" to remember and if I can use numbers such as alpha-SOLUTIONS 0800 or 5555-5555. Putting 1A in the classified ads to appear first or last, or ZZ to appear right. Black frame with white ad space reduces the economic ad even grouped visually separates it from the rest. Before advertising, analyze the environment in which published its notice, remember the criteria of position and exposure time (be careful with this!). Creativity is the action and Marketing is the route. Knowing that does not always require large investments to get good results is the key to your business.



Can you distinguish a legitimate MLM business, a pyramid scheme where only win that create the system at the expense of those who register later? Here are some facts to consider: MLM Business. Low initial investment includes the cost of products. Based on sales of products and services and not just recruit people. The profit comes from sales of products to external customers is always our network of partners. The members of the network does not sell products between them. It has a marketing system that includes ongoing training, product and leadership.

It is based on helping people to consume quality products and help our team to customers and in turn form their own team. Provide products or services of high quality. It signed a contract that is renewed annually. Promise not to get rich quickly. They promote a high work ethic. Aimed at people who know that success requires effort. Based on helping others. Premia for entrepreneurs.

Not saturated. Illegal pyramid scheme. It is based on recruiting people who put money to afford to level up. Generally not based on product sales. They claim they are better because they have to sell anything. Should there be incited to buy products to stock large amounts and sell to its partners. You can buy positions. The more money you get put higher. The only move money and positions of people dress up financial systems. Promise that you will get rich in a few months. Designed for people seeking easy success based on other people helps me. Punish the unwary that after a while they realize that is a scam. Saturates to stop people entering. As you can see are totally opposite systems. One (MLM is based on hard work and help our team). The other (Pyramid, is based on engaging people to put money you are bound to lose because it is in the hands of the creators of the system, which if made millionaires) Tip: Whenever you promise things that are not credible, the level of saying that will earn money quickly, you do not have to sell, which just about put an amount of money (can be small or large) and to invite more people to do the same, ALERT, take your time to reflect and seeks help from people who understand the topic and where your trust. In short, the MLM industry is a legitimate activity, based on ethics, teamwork, helping others and in Win Win. It is an activity where you will get rich from one day to another. The gains are a result of their own work connected to your computer, never ask people to put money so that you can level up.